Digital inclusion

Digital integration in India to unlock genuine growth: Adobe CEO

Adobe President and CEO, Shantanu Narayen, India’s major software opportunity is to reveal the true potential of more million people and make digital literacy available to everyone as the country embraces digital transformation.

India is Adobe’s strategic priority–from a market as well as technology perspective. With over 5,500 employees, Adobe is the second largest company location in the world, and over a third of its total R&D operates from India laboratories.

“Look, the huge opportunities in India are connected with the population and its demographics. For me every Indian must be imaginative, sometimes I say that growing up in India is about three Rs— learning, writing and arithmetic, “Narayen told IANS at the creative conference” Adobe Max, “here.

“Digital literacy will give people ample possibilities, improve their lives and make digital literacy accessible to every Indian. This is a way for society to return, “said the indigenous CEO, sixth in the latest Harvard Business Review (HBR) list of top-performing CEOs, Ajay Banga and Microsoft’s Satya Nadella, ahead of Mastercard.

The government NITI Aayog Think Tank collaborated with Adobe earlier this year in order to develop creative skills and disseminate digital literacy amongst school children in India.

The major program together with the Ministry of Skill Development and Entrepreneurship introduced last year in India a “Adobe Digital Disha” programme.

In addition to digital literacy, Narayen said digital innovations that are quickly embracing companies, small and medium-sized enterprises (SMBs) and startups created huge opportunities in the country.

Adobe in India has seen solid growth across vertical markets for more than 20 years including tourism and entertainment customers such as Vistara, SpiceJet, Indigo, and Taj Hotels; Airtel, Vodafone-Idea in telecommunications; Flipkart, MakeMyTrip, Yatra, Tata CLiQ in e-Commerce and HDFC Bank; IDFC Bank; and Reliance General Insurance in the field of financial services, among others.

“India is a large market which works very well for us. In both Noida and Bengaluru, we have a very strong R&D presence. The right talent for Adobe India R&D has always been an important focus for us, “added CEO Adobe, who won fourth highest civil award in India with Padma Shri this year.

Recently, Adobe announced that it would achieve 100% pay parity between men and women in India.

The driving force behind Adobe’s India growth story is the country’s growing mobile-based internet penetration, data from thousands of years of age and policy emphasis on digitization. The company has also developed an advanced AI laboratory in Hyderabad.

“We are unbelievably proud that our products are available in more than 180 countries. The first thing we want to do when we move into cloud is to concentrate on innovative technology as the inherent desire to tell stories in countries like India grows stronger, “Narayen said.

Three cloud-based solutions drive Adobe’s business: Creative Cloud (Adobe XD, Photoshop, InDesign, Illustrator, etc.) and Document Cloud (Acrobat DC, Adobe Sign, and powerful mobile apps) as well as Experience Cloud that help companies to build campaigns, manage commercials, and gain deep business intelligence.

As CEO, Narayen has shifted the company from mobile to cloud, changing its innovative and electronic report technology franchises.

According to his guidance, Adobe expects its total target market to reach approximately $128 billion by 2022.

For the 56-year-old Adobe CEO, its people are the company’s greatest assets.

“We have all been educated by each individual Adobe engineer in future technologies such as Artificial Intelligence (AI), Machine Learning (ML) and Cloud to help companies deliver better customer experiences,” he said.